CIM USA February – March 2007 Newsletter


Where is the business?


One of the most common questions we are asked by our dealers is “where do we find the business?”
There is not one answer, but we have seen a few of our dealers obtain success by going back to the basics of the selling process – cold calling and canvassing….The web has certainly changed the way we live, interact and sell our products, we’ve all become accustomed to be ‘found’ by some search engine and given an opportunity to pitch for new business.
The problem is that the web based business approach does not offer much of a personal relationship so the main leverage becomes the price!
The fact that CIM USA saw an almost 20% increase in the sales of high end metal plate embossers to non military customers in 2006 can be attributed to a few dealers that decided to go back to the basics of selling. They decided to look for new business opportunities in their immediate area, make appointments with prospective customers, have a face to face meeting and throw in a demo if necessary as well.
The efforts of these dealers paid off and some were able to obtain new business for multiple machines with the same customer.
The need for product ID and marking is ever increasing – you can be rest assured that there are opportunities waiting for you in your area if you take a new and proactive approach to selling which is……look for the customer!



Continued Success in South America – Contactless is Coming!

CIM USA experienced a significant growth in our business in South America in 2006. We have seen this momentum continue into 2007 with many new orders for both plastic card personalization systems and metal plate marking systems.

We have amongst many new initiatives solidified our relationships with new partners in Mexico and we are involved in many new and exiting projects in the region in collaboration with companies such as Gemalto and TechTrex. One of the new areas where we see opportunities in 2007 is for contactless card personalization – CIM now offers a fully industrialized contactless personalization option on the Pro Series line of equipment.

The non proprietary approach by CIM allows the CIM hardware and operating software to easily interface with 3rd party contactless applications and devices
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Showcase at the Marine West Tradeshow….

CIM USA Inc. exhibited at the annual Marine West show at Camp Pendleton north of San Diego. The Marine West shows has grown significantly in size over the past two years and more than 135 exhibitors are now present at this regional show. CIM USA showcased our successful range of dog tag embossers to a captive military audience. More than 300 CIM special event
T-shirts were given away during this show.

 


2007 Trade Show Calendar
Marine South Expo 04/4-5/07 North Carolina
NGAUS 2007 8/25-27/07 San Juan, Puerto Rico
ASIS 2007 09/24-27/07
Las Vegas

 

Blank Cards & Pre Printed Cards


CIM USA can offer you great pricing, customized labeling and blind drop shipments on a complete range of blank white cards – with or without magnetic stripe. In fact one of the major manufacturers of card printers are now specifying our blank white cards. Please contact us for samples and pricing information.

CIM USA can also supply you with the highest quality pre printed cards produced to ISO 9000 quality standards by a VISA/MasterCard certified facility. Please contact us for more information and pricing.


 

 

 

 

 

 

 

LAS VEGAS ASD/AMD TRADE SHOW

CIM USA will be showing the M10 and MDT500 at the Associated Surplus Dealers EXPO in Las Vegas, NV from February 25th through March 1, 2007. This is an annual show CIM has attended for the last 4 years and it is dedicated to the Army Navy Surplus Dealers in the USA. Since our 1st appearance at this show, we have informed all of our dealers the high potential of selling equipment to the Army Navy Surplus stores located within their demographic areas. Every year since then, our dealers have gotten orders for machines into this vertical market, and it is due to sales people knocking on the doors of these establishments. Don’t hesitate to stop into one of these stores as you are out and about these days.

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visit www.cimgsa.com or call 1 800 429 1169